Send Brief

Thank you for your interest in sending a brief! You can upload your own brief, or fill out as much information as possible below. To contact us directly:

General Information
Background Information

Any relevant history of the brand. Any market and advertising background, including current brand size/performance per country.

Business Objectives

How will this research contribute to your organisation’s business objectives?

Feedback Objectives

How will this feedback be used to address a key business issue or objective (and by whom)? What are the big decisions that this feedback will assist in answering?

Central Research Questions

If you had to think of 1-3 main research questions that are at the core of the research study, what would they be?:

Creative Brief

What is the execution/campaign idea? What is the expected outcome of this advertising? How is this execution intended to differentiate the brand from others? What is the strategy around the campaign/execution? Any other critical aspects that the meta-consumers should be aware of?

Target Market

Who is the target market of this execution/campaign? (Please include as much information as possible – gender, age, race, LSM, psychographics, etc)

Communication Objectives

What is the single most important message that this advertising aims to communicate?

Other Research

If so, please can you share this with us?


Please clarify what you are looking for at the outset, to avoid misunderstandings, i.e.

Raw Data (Transcripts)

Executive Summary (1-2 page)

Top-line Report (4-10 page)

Full Powerpoint Presentation

Initial Briefing sessions / meetings during project

Informal debriefing meeting on completion

Formal Presentation on Completion

If so, please can you share this with us?

Other Information