Copy testing and focus groups misunderstood (and misused)

Develop, Don't test. How to use Copy Testing and Focus Groups More Effectively. …
Read more

delvv.io crowned winner of the Ventureburn Pitching Den

Ventureburn Pitching Den winners 2016 …
Read more

Rebel habits challenging workplace norms

Rebel habits challenge workplace norms …
Read more

A powerful illustrative infograph on qualitative research

Intro - Where's all the qualitative research amongst all the data? …
Read more

R5.2 Billion wasted on ad spend thus far in 2016 (Millward Brown South Africa)

Wasteful ad spending in South Africa, according to Millward Brown …
Read more