An overview of ad pretesting, its critics and its future.

Ad pretesting used to help determine advertising effectiveness …
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Examples of creative testing ads in Africa

Creative ad testing in Africa on some of the biggest local brands …
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delvv.io nominated for two international awards

Startup World cup and Insight Innovation Nominees 2017  …
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3 emerging opportunities in personalized ads arming brands today

Is Personalization the New Frontier of Advertising Effectiveness? ​ …
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The innovative breakthrough, early ad testing with creative professionals

Testing ads with creative professionals and using research in the creative process …
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