Indra Irwan Mohd Sari, Senior Copywriter based in Malaysia on sending creative emails that lead to a career in copywriting, where things get tricky and looking to markets that need a high level of localisation for inspiration.

How this creative went from “10 Reasons Why You Shouldn't Hire Me”, to writing copy for some of the major agencies such as TBWA to FCB. Check out the latest edition of our Feedback Sessions. …
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Brand Strategist Luandri Smith, on her fascination with people, how creativity is turned into a technicality and the belief that collaboration is key to equipping one to translate local nuances.

This week in our Feedback Sessions we caught up with Luandri Smith as she not only tells us how creativity has turned into a technicality but the power collaboration has on local nuances …
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Matthys Ras, from local creative to owner of Globecreative, on perfecting long-distance creative work. Local is Lekker!

​Feedback session- Local is Lekker, as we speak to Matthys Ras and his creative career growth …
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An African perspective on creative feedback

Keeping it short and sweet with Seyi Owolawi Group Head (Copy) based in Nigeria and Guta Wakuma Chimsa Senior Brand Manager, Ethiopia. …
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Doug Vanisky, Founder, Publisher and Creative Director of dogstar creative agency on localizing campaigns.

Today we meet Doug Vanisky, Founder and Creative Director of a boutique creative agency in Portland USA, while he is sipping on a cup of coffee. He is not only an inspiring creative mind who has done award-winning work for Fortune 500 brands, but also a…
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