Copy testing and focus groups misunderstood (and misused)

Develop, Don't test. How to use Copy Testing and Focus Groups More Effectively. …
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R5.2 Billion wasted on ad spend thus far in 2016 (Millward Brown South Africa)

Wasteful ad spending in South Africa, according to Millward Brown …
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Introducing Sense Check -Creative Feedback for Brands, Agencies and Marketing Researchers

Testing ads and strengthening campaigns using our popular product, Sense Check …
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